CV tips for: Marketing - Page 2

CV tips for: senior marketing

page 2

A strong marketing CV must communicate facts, figures and achievements, in particular outcomes such as sales revenues, margins, conversion ratios, numbers of enquiries/leads, numbers of hits, attendees, market share…

Companies don’t want cost, they want profit! Too many marketing people give details on their CVs about marketing budgets but fail to mention what was the contribution. If you are giving details of your marketing budget make sure you offset it with positive profitable outcomes.

Marketers with product marketing, market research or channel marketing backgrounds should beware of falling into the common trap of giving too much detail, using excessive technical jargon and talking about a specific product at length.

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