I practise what I preach, which is why my business is on sites like Qype. I can't expect people to stumble upon my website by accident (although some people do).
My blog, like my business entry on Qype, is about putting myself and my business out there for people, like you, to see.
The reason I particularly like Qype is it gives me the opportunity to offer my FREE four-week trial subscription to coax people to look at my site.
I know the service I offer gets people jobs. I also know the best way to show people that, is for them to try the service for themselves. So I want as many people as possible to discover my FREE four-week trial subscription.
In my eyes, the voucher offer gives Qype the edge over other business listing sites. It's a good example of a business offering a unique selling point.
Having a unique selling point is part of selling yourself to recruiters and employers. I'll tell you more about it later.
